NEW BOOKS AVAILABLE at SIRIM TECHNICAL LIBRARY

JANUARY - FEBRUARY , 2009

 

 

 

 

1.Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy/ Sea-Jin Chang : John Wiley & sons, 2008

Call No. :  HD9696.A3/4

Abstract :  Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive. --Constantinos Markides
Robert P. Bauman Professor of Strategic Leadership and Chairman,
Strategy Department, London Business School

Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will end up in as many corporate boardrooms as faculty seminars.--Christopher A. Bartlett
Thomas D. Casserly Professor Emeritus, Harvard Business School

Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a lot from this book.--Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania

Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global ambitions.-- Myoung Woo Lee, President and CEO.

 

 

2. Profit from the Peak: The End of Oil and the Greatest Investment Event of the Century/Brian Hicks and Chris Nelder : John Wiley & sons, 2008

Call No. : HD9560.5/1

Abstract : Profit from the Peak contains the information you need to successfully navigate the end of our oil-based economy. It takes a hard look at the future of oil and gas, examines how you can effectively invest in these resources, and profit from energy alternatives that are poised to power the years ahead. Along the way, this book also explores the potential, and possible limitations, of each major energy source, while carefully cover the investing angles of each one.  

 

 

3. Inside the Patent Factory: The Essential Reference for Effective and Efficient Management of Patent Creation/Donal O'Connell : John Wiley & sons., 2008

Call No. : T212/1

Abstract : The book is a coaching guide for anyone interested in intellectual property and those wanting to embark on or develop patent creation. It draws on the authors’ extensive experience and insights from change projects, management and leadership at Nokia. The book guides the reader through each stage of setting up a successful unit, inviting active involvement by asking vital questions about their needs and aims. Focusing on key issues and themes involved, it provides examples, diagrams and models to illustrate how they can be out in to practice. Critical chapters include the core activities of patent creation, possible organisational models, costs, quality and the comparison of external and internal allocation of tasks.

Discussion concentrates on how to such define roles and responsibilities and the management techniques of external resources. The book encourages the reader to challenge their current organizational structure and strategy by introducing various methods and tactics that can be deployed when considering patent creation, then offering advice into the pros and cons of techniques and how such methods can be assessed. he book highlights how knowledge and innovation can be utilised and protected, which due to the increased importance of intellectual property rights, especially the use of patents, is essential for every business.

 

 

 

4. The Essential Management Toolbox: Tools, Models and Notes for Managers and Consultants/ Simon Burtonshaw-Gunn : John Wiley & sons, 2008

Call No. :  HD31/99

Abstract : A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms. The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilised across the whole range of organisational sectors, both private and public. The purpose is not to short cut formal learning, but to provide easy access to a ‘toolbox’ of tried and tested management approaches through a collection of models, tools and occasional brief notes which consultants, managers and scholars can use in a practical way.

 

 

 

 

5. Wowability: How to Achieve It and Why It Matters/ by Imran Syed : John Wiley & sons, 2008

Call No. :HD69.B7/4

Abstract :  Wowability is no ordinary read. It stimulates the intellect into action and leads to a determination to exceed expectations. The concepts described in this book are the elements that will be required from all future businesses.

Koichiro Naganuma
President and CEO
Asatsu-DK Inc.

I was walking down the hallway of a client when I turned to my right and saw a redhead sitting behind a counter. Without thinking, I said "Wow!" and continued walking but several days later returned to the scene and struck up a conversation. After 40 years of marriage, I still say "Wow" to the same redhead every once in awhile. You never get a second chance to make a fi rst impression. Imran Syed's book Wowability will help you make that first impression as memorable as possible.

Al Ries
Author
The Origin of Brands

Wowability is the first time an accomplished practitioner has usefully codified the complex emotional processes of consumer brand choice. At the very least, Imran Syed has constructed the first practical algorithm for 21st century brand management. Over time Wowability will prove to be a landmark work and Imran the Maslow of our era.

Andy Berlin
Chairman and CEO
Group United

In a me-too marketplace filled with a stultifying array of brands, it is absolutely imperative that marketers exceed the expectations of their customers--in other words, WOW them. Imran Syed has created the user's manual for driving the modern day brand. Every person responsible for driving the success of a brand today should keep a copy of Wowability--How to Achieve It & Why It Matters in the proverbial glove compartment.

David Verklin
CEO, Carat Americas
Chairman, Carat Asia Pacific

The modern customer wants value for money. In this book, Imran Syed has provided a blueprint for how brands can offer value that exceeds expectations--Wowability! I strongly recommend this book to anyone who would like to take a mediocre brand into the high performance zone. WOW!

Dr. H. Shanker Krishnan
Associate Professor of Marketing
Kelley School of Business, Indiana University

 

6. 1,000 Days in Shanghai: The Volkswagen Story - The First Chinese-German Car Factory/ Martin Posth, Ian Travis (Translated by) : John Wiley & sons, 2008.

Call No. : TL215.V6/1

Abstract :  Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.
—Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd.

To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!
—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum

This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.
—Prof. Dr. Eberhard Sandschneider, Otto-Wolff-Director, Research Institute, Executive Officer, German Council on Foreign Relations (DGAP)

In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.
—Dr. Theo Sommer, DIE ZEIT, Editor-at-Large

For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.
—Prof. Xu Kuangdi, Mayor of Shanghai 1995-2001; Chairman, China Federation of Industrial Economics (CFIE); Co-Chairman of the German-Chinese Dialog Forum

 

 

7. The New Age of Innovation: Driving Cocreated Value Through Global Networks/ by C.K. Prahalad and M.S. Krishnan: Mc Graw Hill, 2008.

Call No. :HD30.28/20

Abstract : From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for redesigning systems to co-create value with customers and connect all parts of a firm to this process,measuring individual behavior through smart analytics, ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes, treating all involved individuals--customers, employees, investors, suppliers--as unique, working across cultures and time-zones in a seamless global network, building teams that are capable of providing high-quality, low-cost solutions rapidly

To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
 

 

8. The Riddle: Where Ideas Come From and How to Have Better Ones/ Andrew Razeghi : Jossey-Bass, 2008

 Call No. :BF408/4

Abstract : While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

 

 

9.Developing Technical Training: A Structured Approach for Developing Classroom and Computer-based Instructional Materials/ Ruth Colvin Clark, Pfeiffer 2007

Call No. :T651. 1

Abstract : Since it was first published almost twenty years ago, Developing Technical Training has been a reliable resource for both new and seasoned training specialists. The third edition of this classic book outlines a systematic approach called the Instructional Systems Design (ISD) process that shows how to teach technical content defined as facts, concepts, processes, procedures, and principles. Whether you teach “hard” or “soft” skills, or design lessons for workbooks or computers, you will find the best training methods in this book. Using these techniques, you can create learning environments that will lead to the most efficient and effective acquisition of new knowledge and skills. Throughout the book, Clark defines each content type and illustrates how to implement the best instructional methods for delivery in either print or e-learning media.

 

 

10. Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates/Peter Skarzynski and Rowan Gibson: Harvard Business School Press,2008

Call No. : HD58.9/8

Abstract :If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.

In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics--such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools--frameworks, checklists, probing questions--help you put the book's ideas into action.

Crafted in close coordination with Gary Hamel--the man who Fortune magazine has called "the world's leading expert on business strategy"--Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.

 

 

11. Patents, Registered Designs, Trade Marks and Copyright for Dummies/ John Grant, Charlie Ashworth, and Henri J.A.: Wiley-Blackwell  ,2008

Call No. : TA664/1

Abstract :Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.
 

 

 

 

12.Supply Chain Science/Wallace J.Hopp : Mc Graw Hill, 2008.

Call No. : HF5415.6/1

Abstract :This management book. As such, it has only one purpose to help managers do their jobs better. In this book we focus specifically on the science of supply chains. This science address the collection of people, resources, and activities involved in bringing materials and information together to produce and deliver goods and services to customers.

 

 

13. Buku Panduan Perolehan Kerajaan/ Kementerian Kewangan Malaysia, 1997

Call No. : DIRECTORY 504

Abstract : Buku ini mengandungi maklumat mengenai dasar, peraturan dan tatacara perolehan yang dikeluarkan oleh Penbendaharaan Malaysia yang masih berkuatkuasa pada masa kini. Buku panduan ini bukan sahaja memudahkan kementerian/jabatan/Badan Berkanun memahami dasar, peraturan dan tatacara perolehan bahkan ianya juga merupakan satu buku yang dapat memberi pengetahuan menyeluruh serta garis panduan yang mudah dirujuk pegawai yang menguruskan perolehan Kerajaan.

 

14.Directory of Accredited Testing Laboratories 2002/ Jabatan Standard Malaysia, 2002.

Call No. : DIRECTORY 506 a

Abstract : The contents of this book is about the directory of accredited calibration laboratories. It  provide the  list of testing laboratories. The Directory of DSM accredited laboratories consists of two parts. Part A covers DSM accredited laboratories for calibration and Part B for testing under the SAMM scheme (Skim Akreditasi Makmal Malaysia)

 

 

15.Directory of Accredited Calibration Laboratories 2002/ Jabatan Standard Malaysia, 2002.

Call No. : DIRECTORY 506 b

Abstract : The contents of this book is about the directory of accredited calibration laboratories. it also provide the  list of calibration section and laboratory (IES) involved. The Directory of DSM accredited laboratories consists of two parts. Part A covers DSM accredited laboratories for calibration and Part B for testing under the SAMM scheme (Skim Akreditasi Makmal Malaysia)

 

 

16. Chemical Engineering Buyers Guide 2009/ Access Intelligence Publication, 2008.

Call No. : DIRECTORY 5

Abstract : This Buyer's Guide is an especially handy tool in today's resource-constrained environment. Important today as it was back then is the practicing chemical engineer's need to learn, authoritatively, what companies can supply the the particular equipment and services that his or her employer needs at a given time, and then to learn how to reach those suppliers. The book also help you to meet that need more meaningfully, they invested significantly again this year to validate the contact information from previous years and expand the number of companies that are included.

 

 

 

17. Directory for S & T Expert 2007-2008/ Malaysian Science and Technology Information Centre, 2007.

Call No. : DIRECTORY 499 a-b

Abstract : This book is about the directory of S & T Expert include those public and private universities, research institute and government agencies. Users of this directory including researchers will find it easy to locate the experts in many fields ranging from Natural Science, Technologies and Engineering to Social Sciences, Humanities and Business, Economic and Administration.

 

 

18. Malaysia Unit Trust : Directory 2000/ Permodalan Nasional Berhad, 2000.

Call No. : DIRECTORY 505

Abstract : This book is probably the first definitive guide of its kind in Malaysia. The Malaysia Unit Trust present the industry participants and investors with a menu of information on all the approved unit trust management companies and the industry with significant and useful information, hence increasing the dynamics of the industry.

 

 

Updated by ShuhadahAnuar

 

 

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