SHAH ALAM, 25 Nov 2021: SIRIM QAS International Sdn Bhd – a wholly-owned subsidiary of SIRIM Berhad – launched the SIRIM Trusted Mark Scheme (STMS) for communications, electrical and hybrid products today at Shah Alam Convention Centre (SACC).
The SIRIM Trusted Mark Scheme, based on the ISO/IEC 17065 Product Certification Scheme, enables certified retailers to display the Trusted Partner mark on their online shops on ecommerce platforms.
SIRIM Berhad President and Group Chief Executive, Dato’ Dr. Ahmad Sabirin Arshad in his remarks during the launch of the scheme said that STMS aims to help online retailers enhance the marketability of their products and increase traffic to their store, as well as empower consumers to make informed purchasing decisions, expanding their options for quality and safe products from trustworthy sources.
The hybrid physical-online event was attended by SIRIM Berhad President and Group Chief Executive, Dato’ Dr. Ahmad Sabirin Arshad, Malaysia Digital Economy Corporation (MDEC) Chief Executive Officer, Mahadhir Aziz, Lazada Malaysia Chief Financial Officer, Cheang Kiat Cheong and SIRIM QAS International Chief Executive Officer, Nur Fadhilah Muhammad.
Also present were representatives from Panasonic Malaysia, Brother International Malaysia, and Rainbow Distribution – the authorised Xiaomi distributor in Malaysia.
Ahmad Sabirin said the introduction of STMS is a timely measure to address concerns about the legitimacy of online retailers, arising from the growth of ecommerce in Malaysia which has grown for six consecutive quarters since March 2020.
"For instance, in 2020 there was a 112.5 percent rise in the number of complaints related to online shopping compared with 2019. Also, buying electronic, electrical and multimedia products online carry a higher risk of items being faulty or not meeting standards. This could lead to operability problems as well as fire and safety hazards," he added.
SIRIM QAS International also held a Memorandum of Understanding (MoU) exchange ceremony with Lazada Malaysia which enables Lazada Malaysia to be SIRIM QAS International’s official partner.
In return, Lazada Malaysia will carry out promotion activities for STMS. These include hosting an STMS flagship store on LazMall, placing the STMS logo on the product page of each STMS certified seller and having flash sales to encourage visitors to purchase from STMS certified sellers.
Ahmad Sabirin said, "This partnership will help promote Lazada Malaysia’s platform as a trustworthy place for online shoppers to purchase communications, electrical and hybrid products that meet stringent quality and safety standards."